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Comme des Garçons has long been a symbol of non-conformity and individuality, which makes wearing the brand feel like a declaration of independence from mainstream culture. The very essence of the brand speaks to those who reject the conventional notions of "what should be worn" and prefer to embrace a unique, personal style that sets them apart. Rei Kawakubo’s designs have always embraced non-conformity, whether it’s by designing clothing that is intentionally "ugly" or by challenging the idea that fashion needs to be wearable and functional in the conventional sense. Wearing Comme des Garçons, then, is a way to assert one’s distinctiveness in a world that often values conformity. For wearers who are drawn to countercultural ideals or alternative lifestyles, Comme des Garçons offers an outlet to express these values through fashion, turning clothing into a powerful tool for social and cultural commentary.